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Are you looking for a powerful tool to supercharge your social media engagement, lead generation, and audience growth? Running contests and giveaways is one of the most effective ways to do this — and Gleam is one of the best platforms for the job.
But is Gleam worth the cost? How does it stack up against competitors like SweepWidget and ViralSweep? In this in-depth Gleam reviewwhy it might (or might not) be the best tool for you.
Let’s dive in. 
What is Gleam? (Quick Overview)
- Category:
- Best for: Marketers, influencers, brands, agencies
- Use cases: Giveaways, sweepstakes, referral programs, email capture
- Pricing: Starts with a free plan, goes up to $397/month
Gleam is a powerful marketing tool that helps businesses create and manage engaging contests, giveaways, and rewards programs to grow their audience.
Unlike basic contest software, Gleam goes beyond just giveaways—it offers features like email capture, referral programs, and deep analytics. It also integrates with over 30+ platforms, making it one of the most comprehensive promotion tools available today.
1. Easy-to-Use Giveaway Builder
Gleam provides a drag-and-drop interface for setting up different types of contests:
- Giveaways – Reward users for completing actions (e.g., sharing or subscribing).
- Competitions – Gamify engagement with points-based leaderboards.
- Instant Win Promotions – Run lucky draw-style contests for quick engagement.
Why It’s Great: No coding required + Fully customizable entry methods.
Gleam tracks every user interaction across platforms, delivering real-time analytics.
- Track leads and engagement.
- Identify your top-performing campaigns.
- Get detailed insights to optimize future promotions.
Why It’s Great: Boost marketing ROI with accurate data-driven insights.
Gleam integrates seamlessly with:
- Social Media – Facebook, Twitter, Instagram, TikTok
- Email Platforms – Mailchimp, ConvertKit, AWeber
- E-commerce – Shopify, WooCommerce, BigCommerce
Why It’s Great: Automate tasks, sync seamlessly with your existing marketing stack.
- Allow users to enter via social actions (likes, shares, follows, etc.).
- Create bonus rewards for referrals and multiple entries.
- Offer different contest formats (random draws, leaderboard systems, custom prizes, etc.).
Why It’s Great: Encourages viral sharing and increased participation.
Pricing Plans: Is Gleam Worth It?
| Plan | Price (Billed Annually) | Best For | Main Features |
|---|---|---|---|
| Free Plan | $0/month | Basic contests with limited functionality | |
| Pro Plan | $97/month | Growing businesses | |
| Business Plan | $397/month | Large brands, agencies | Advanced analytics, automated workflows |
| Premium Plan | Custom Pricing | Enterprises | Fully white-label, custom API support |
What Do Real Users Say? (Customer Reviews)
| Review Source | User Feedback | Rating |
|---|---|---|
| G2 | “Gleam is one of the easiest ways to run viral giveaways.” |  |
| Capterra | “Great for growing an audience, but expensive for small businesses.” | ☆ |
| “Takes time to learn all features, but once set up, it’s incredibly powerful!” | ☆☆ |
| Pros | Cons |
|---|---|
 Feature-rich with contest, rewards, and analytics |
 Expensive compared to some alternatives |
| User-friendly contest builder (No coding required) |
Learning curve for advanced settings |
| Strong social media and marketing tool integrations |
Limited customization in lower-tier plans |
Final Verdict – Should You Use Gleam?
Rating: 4.7/5
Who Should Use Gleam?
- Marketing agencies
- E-commerce brands
Who Should Skip It?
- Small businesses that can’t afford higher-tier pricing
Try Gleam Today – Boost Your Marketing!
Start Your First Giveaway with Gleam“`