Is Synthesia the Best AI Video Creation Tool for Businesses in 2024?

Imagine being able to create professional videos without picking up a camera, hiring a crew, or burning tens of thousands of dollars. Welcome to 2024 — where AI like Synthesia is not just changing content creation, it’s redefining it.

I’m Ari Vale, AI Research Analyst at AI Insider Labs, here to cut through the noise and give you a grounded, future-focused review of Synthesia. No sugar coating. Just insights you can use.

Today, let’s unpack why Synthesia has earned its reputation as one of the top AI video creation platforms — and whether it’s the right move for your business.

What is Synthesia? (And Why It’s More Than Just Hype)

At its core, Synthesia is an AI-powered platform that lets you generate professional-looking videos using customizable AI avatars and voiceovers — all from a simple web dashboard. No cameras, studios, actors, or post-production headaches.

Businesses big and small are leveraging Synthesia to:

• 🎯 Create multilingual training videos across 120+ languages
• 🎯 Launch marketing campaigns without the delays of traditional agencies
• 🎯 Personalize onboarding and employee communications at scale
• 🎯 Build customer support tutorials that feel human, without burning budget

According to Forbes Tech Council, AI video generation tools like Synthesia have cut corporate video production timelines by up to 75%. That’s not some vague concept. That’s actual dollars saved and speed gained (source).

Key Features That Make Synthesia Stand Out

When you look under the hood, Synthesia isn’t just a video tool. It’s a full production studio sped up by machine intelligence.

1. 150+ AI Avatars (Or Create Your Own)

One of Synthesia’s strongest points is its library of ultra-realistic avatars. You can choose from over 150 ‘actors,’ or even commission a branded, custom avatar for your business.

Real talk: Having a face on your videos makes a serious difference in engagement.

“Videos with human presenters saw 41% higher retention in enterprise learning programs compared to voice-only video,” (McKinsey Digital, 2023).

Sign up through my affiliate link for Synthesia here to explore the avatar library yourself.

2. Natural Text-to-Speech in 120+ Languages

Localization used to mean huge budgets and hiring sets of actors per market. Synthesia flips that model.

You write the script 👉 select a language 👉 synthesize natural voiceover.

This is huge if you’re selling, hiring, or training across markets without burning budgets.

3. Browser-Based All-in-One Editor

No downloads. No patching together different tools. It’s a simple drag-and-drop experience where you can:

• Upload slides
• Record your screen
• Add royalty-free images, icons, music
• Collaborate with teammates inside the platform

Anyone — yes, even the least ‘techy’ person on your team — can create quality videos here.

Synthesia adds captions automatically to your videos, ticking two important boxes:

• You boost viewer comprehension
• You stay ADA-compliant and accessible across geographies

Accessibility isn’t just good ethics anymore. It’s table stakes in global markets.

Who is Synthesia Perfect For?

If you’re wondering whether Synthesia fits your use case, ask yourself this:

• Does my business need to communicate complicated ideas simply?
• Do we work across markets and languages?
• Do we want to scale video content creation without scaling headcount?

If you answered yes to even one, Synthesia deserves a serious look.

Ideal personas include:

• ❏ HR teams creating training and onboarding videos
• ❏ Marketers launching regional ad campaigns
• ❏ Agencies building scalable client content
• ❏ Learning & Development departments training global teams
• ❏ Founders growing startup visibility without studio budgets

How Synthesia Pricing Works

Transparency matters, so let’s break down the numbers (as of April 2025 – always check their latest pricing):

• Starter Plan: ~$22–$30/month (billed yearly) — Good for up to 10 videos per month.
• Creator/Pro Plan: ~$67–$100+/month — Designed for businesses scaling serious content.
• Enterprise: Custom quote — Built for heavy video users who need integrations, security, and team collaboration.

My honest opinion? If your team needs 5+ videos a month to enable sales, marketing, or HR, the Creator plan quickly pays for itself compared to traditional production.

Ready to check it out? 👉

Synthesia vs Alternatives: A Quick Snapshot

Look, there are other players in AI-generated video — Colossyan, HeyGen, and others. So how does Synthesia stack up?

• Ease of Use? Synthesia wins with the cleanest UX.
• Localization Support? Synthesia leads with 120+ languages.
• Avatar Realism? Synthesia’s custom avatars are industry-leading.
• Customization/Integrations? Solid — though enterprise users may want even deeper API control.

If you need heavy motion video editing or Hollywood-quality production, you’re still in traditional videography territory.

But for scalable explainer, how-to, HR, sales, and support content? Synthesia hits the sweet spot.

Real User Reviews: What People Say About Synthesia

✅ G2 Review:
“Game changer. Synthesia transformed our onboarding program and cut content creation times by half.”

✅ Trustpilot Review:
“Super intuitive. The avatars are surprisingly lifelike — clients comment on it all the time!”

✅ Reddit Threads:
“It feels pricey for a bootstrapped startup, but compared to a full studio? Practically free. Localization is fantastic.”

Do customers have quibbles? Sure, some wish for even more avatar gestures or faster tech support on entry plans. Fair critiques — and areas where Synthesia continues to invest and evolve.

Pros and Cons (Honest Take)

Pros:

• Intuitive for non-video-professionals
• Huge cost/time savings vs traditional production
• Multilingual at the click of a button
• High-quality, realistic AI avatars
• Rapid scaling for fast-moving teams

Cons:

• Not ideal for hyper-creative filmmaking (still a “studio” feel)
• Higher tiers needed for heavy monthly video users
• Not all avatars fit every branding tone perfectly

Best Real-World Use Cases for Synthesia

If you want real outputs, not just possibilities, here’s how teams are winning with AI video:

• 🏢 HR Departments: Build company-wide DEI training in 4 languages… in a single afternoon.
• 📈 Marketing Teams: Launch new product education videos globally in 1/10th of normal launch time.
• 🎓 L&D Experts: Update compliance training videos across every region — whip-fast.
• 🛎️ Customer Success: Embed custom explainer videos right into help docs.
• 🎯 Startup Founders: Scale brand presence with product walk-through videos — without leaving their laptops.

Want your team to be the next success story?

Final Verdict: Should You Invest in Synthesia?

If you’re serious about scaling global communication, encountering scale bottlenecks, or just tired of the traditional video grind — Synthesia is worth it.

It’s not a gimmick. It’s a new category of video production.

In an economy increasingly driven by speed to market, localization, and content personalization, AI-first strategies like this are more than ‘nice to have.’ They are becoming the ticket to survival — and success.

👉 See how easy it is to get started with Synthesia here.

Quick FAQ About Synthesia (2024 Edition)

Is there a free trial?
There are demo videos, but no full free trial (at time of writing). You can book enterprise demos.

Is it legit?
Absolutely — trusted by over 50,000 businesses worldwide.

What’s the biggest downside?
If you need extreme customization, you might eventually outgrow Synthesia’s template-driven projects. But for 90% of business cases? It’s spot-on.

Can I cancel at any time?
Monthly and yearly billing options available. Always review refund policies before purchase.

Ready to Create Stunning, Scalable AI Videos Today?

You don’t have to imagine what Synthesia could do for your company — you can try it yourself.

Click below, start creating smarter video content in minutes, not weeks. Your brand, your language, your speed.