Why I Switched to InVideo for All My Video Marketing
As someone who runs multiple affiliate websites and manages a small content marketing agency, I found video editing to be my biggest time suck. Add to that my complete lack of video editing skills, and what I had was a bottleneck that hurt my business.
That changed the day I tried InVideo.
I’m going to break down exactly what InVideo is, why it’s better than other editors like Canva or Fliki, and how it can help marketers, small business owners, and content creators save time and boost engagement.
What is InVideo? An AI Video Editing Game-Changer
InVideo is a cloud-based video editor powered by artificial intelligence. It’s designed to help users—especially non-techie ones—create stunning, high-quality videos for social media, ads, educational content, or YouTube in minutes. The platform gives you access to: a vast library of customizable templates, stock images, and music tracks, making it easy to produce engaging content without any prior video editing experience. In addition, InVideo offers advanced AI-driven features that streamline the editing process, allowing users to enhance their videos with just a few clicks. For those looking to discover more about this innovative platform, the invideo review 2024 highlights demonstrate its growing capabilities and user-friendly interface, making it a top choice for anyone in need of quick and professional video solutions. a wide range of customizable templates, stock footage, and music tracks that cater to various themes and styles. With its user-friendly interface, you can easily drag and drop elements to create polished videos without any prior experience. Additionally, InVideo video editing features enable you to add text overlays, transitions, and effects that enhance the overall quality of your content, making it perfect for anyone looking to elevate their video production game.
- Over 8 million premium iStock assets
- AI text-to-video conversion (Enter a script and get a ready-made video!)
- A drag-and-drop editor anyone can use
- 5000+ ready-made video templates
You can start for free, but their business and unlimited plans offer the most value, especially if you want to remove watermarks and access the premium media library.
Who is InVideo For?
Whether you’re a solopreneur, a digital marketing freelancer, or part of a larger agency, InVideo can fit into your workflow. It’s built for:
- Marketers: Run video ads, social content, and presentations.
- Small Businesses: Save money on hiring video creators.
- Content Creators: Level up YouTube, Instagram and TikTok videos.
- Educators: Turn lessons and lectures into stunning explainer videos.
You don’t need special software, either—everything runs in the browser.
InVideo Features I Love Most
1. AI-Powered Text-to-Video
Hands down, this is a game changer. I write a blog post, paste that into InVideo’s AI tool, and in seconds it auto-generates scenes matched with stock footage, music, and even voiceovers. That’s hours of traditional editing—gone.
2. 8M+ Media Assets from iStock and Beyond
Stock video can cost a fortune. But with InVideo, I get access to millions of premium video clips, images, animations, and royalty-free music baked right into the editor. No extra license needed.
3. Drag-and-Drop Simplicity
No need to spend weeks learning After Effects or Premiere Pro. If you can use Canva, you’ll have no trouble with InVideo’s editor. Everything from trimming materials, adding captions, uploading voiceovers to customizing animations—it’s intuitive.
4. Templates for Every Platform
With over 5000+ templates, InVideo offers designs geared for YouTube, Facebook, Instagram Reels, TikTok and more. These templates are polished and pre-animated, so you just plug in your content and you’re good to go.
5. Built-In Analytics
If you upgrade to a paid plan, you’ll get performance analytics such as views and impressions—perfect for marketers looking to optimize campaigns.
6. Cloud-Based Team Collaboration
Managing a team remotely? You can collaborate on edits, comment in real time, and make approvals—no endlessly emailing video files back and forth.
Pricing Breakdown: Is InVideo Worth Paying For?
Let’s get honest here. Free plans are nice, but serious creators will want the paid tiers.
- Free: Watermarked, 40 mins/video, basic assets
- Business Plan: $15/month (annually). No watermark, 10 premium assets/mo, 1080p uploads
- Unlimited Plan: $30/month (annually). Unlimited premium content, 100GB storage
- AI Plus/Max: From $25/month. Includes features like generative AI scripts, voice cloning, and longer videos
Compared to Canva ($12.99) or Fliki ($14), InVideo costs a bit more but gives you way more. You’re getting true AI video creation, not just design templates.
Reference: TechRadar’s 2024 roundup praised InVideo for its balance of usability and power.
Real Customer Reviews Say It All
- ⭐⭐⭐⭐⭐ “The AI script to video feature has changed how I create content. It’s literally like having a video editor on payroll.” — Trustpilot
- ⭐⭐⭐⭐☆ “Templates are top tier. Export could be snappier, but overall it’s worth it.” — G2
- ⭐⭐⭐⭐☆ “It’s helped me launch a content agency with zero editing background.” — Reddit
If you’re choosing between platforms, here’s the quick rundown:
- Canva: Great for static content, but their video features are very basic. No AI.
- Fliki: Good for turning podcasts or audio into short clips with subtitles. Less flexibility. Lacks media library.
- InVideo: Offers all-in-one video creation with AI, templates, stock library, performance metrics and more.
If you create videos regularly and want a tool that grows with you, InVideo is a no-brainer.
Use Cases: How I Use InVideo Weekly 🤓
Here are just a few ways I’ve used InVideo to grow traffic and engagement:
- 👉 Turn blog articles into quick social video teasers with AI text-to-video
- 👉 Run Facebook/IG ads using their promotional templates
- 👉 Create promo videos for affiliate products to embed in blog posts
- 👉 Add brand intro animations to YouTube videos
- 👉 Make educational content for client courses
Watch This InVideo Tutorial to See It in Action
Pros and Cons (Honest Opinion)
✔️ Pros:
- Powerful AI tools that save time.
- Huge library of premium stock videos.
- Super easy to use—even for non-video folks.
- Best value plan for small businesses and marketers.
❌ Cons:
- Exporting videos can be slow during peak usage.
- Watermarks on free plan make it hard to share.
- Doesn’t directly integrate with CRMs like Hubspot or Mailchimp.
Should You Use InVideo in 2024?
If creating video content is part of your business, InVideo is one of the easiest and most powerful tools you can use. It removes the tech from video creation and adds AI to make your content look professional—fast.
I’ve tried a dozen tools over the years—from Adobe to DaVinci to basic apps—and nothing has been as approachable and scalable as InVideo.
You get better engagement on social. Faster results. And you don’t have to spend hours editing videos or paying freelancers.
Final Thoughts: InVideo Is the Future of Video Creation
With content creation shifting toward video more than ever—Reels, Shorts, TikToks—you need a tool that can keep up.
InVideo delivers not just speed, but high-quality videos that look like you spent hundreds of dollars producing them. It’s affordable, intuitive, and powered by cutting-edge AI.
So, if you’re serious about upping your video marketing game in 2024, start with this tool.