Supermetrics Review for Marketers and Agencies Looking to Automate Reporting
If you’re a digital marketer, agency owner, or data-driven business drowning in dashboards and spreadsheets, I’ve got three words for you: automate your reporting. The tool I rely on (and recommend to clients all the time) is Supermetrics—a brilliant no-code solution that pulls marketing data from 150+ platforms like Google Ads, Facebook, and Shopify directly into Google Sheets, Looker Studio, or BigQuery. It’s a game-changer for teams wasting time on manual reporting and disconnected analytics.
In this detailed review, I’ll walk you through my personal experience using Supermetrics, why it’s become my go-to data automation tool, and how you can start your 14-day free trial today. Let’s dive in and see why Supermetrics is such a must-have for anyone serious about scaling digital marketing.
What Is Supermetrics and Why Should You Care?
Supermetrics is a data automation platform designed to simplify marketing analytics. Instead of copying and pasting data between dashboards or exporting endless CSVs from ad platforms, Supermetrics lets you:
- Connect 150+ marketing platforms
- Automate daily, weekly, or hourly data transfers
- Analyze performance across platforms in one view
- Build custom reports and dashboards in tools you already use
Basically, if you’re managing multiple campaigns across Google Ads, Meta Ads, LinkedIn, TikTok, Shopify, or email platforms, this tool pulls it all together. It’s like your marketing spreadsheet’s dream come true. And here’s the best part—it requires zero coding.
Problems Supermetrics Solves
Here’s a truth bomb: most marketers spend more time collecting data than they do analyzing it. Supermetrics solves that by:
- Eliminating time-consuming manual data pulling
- Breaking down data silos between platforms
- Ensuring real-time insights with automated refreshes
That’s exactly why top marketers, eCommerce teams, and agencies are switching from traditional reporting to Supermetrics.
How Supermetrics Works (Spoiler: It’s Super Easy)
Using Supermetrics is pretty intuitive. You install their add-on (Google Sheets or Excel), or use it within Looker Studio. Then:
- Pick the data source (like Facebook Ads or Google Analytics).
- Choose the metrics you want (e.g., CTR, ROAS, CPA).
- Automate your refresh schedule—hourly, daily, or weekly.
- Build your own dashboards or use pre-built templates.
Supermetrics practically spoon-feeds you the data you care about—message performance, budget pacing, conversion rates, you name it. And yes, it integrates with BigQuery and Snowflake for the data nerds out there.
Key Features That Made Me a Believer
✔ 150+ Integrations
From Meta Ads to Mailchimp to HubSpot to TikTok, Supermetrics pulls in data no matter your stack. It blows away many competitors who focus only on enterprise data lakes.
✔ No-Code Setup
No dev teams, no APIs, no headaches. Even if you’re a one-person marketing team, you can set it up in minutes.
✔ Fully Automated Refreshes
Schedule your reports to update while you sleep—hourly, daily, weekly. I set mine to refresh every morning before 9 AM so I can jump into client reporting without lifting a finger.
✔ Visual Dashboards
Using Looker Studio or Google Sheets, I’ve built custom dashboards complete with filters, time ranges, pie charts, and KPIs—making it easier to spot what’s working (and what’s not).
✔ Data Warehousing
If you’re scaling your reporting game, Supermetrics integrates with Google BigQuery and supports cloud storage for enterprise-level analysis.
Real-Life Example: How I Use Supermetrics Daily
I manage paid ads for 6 client accounts across Google, Facebook, and LinkedIn. Before Supermetrics, weekly reporting took me 4–5 hours. Now? I open my Google Sheet, and it’s already done, fresh with updated metrics and budget pacing insights.
I also use it to build campaign summaries in Looker Studio, which auto-populate before client meetings. This has saved me more than just time—it’s improved how fast I can optimize campaigns and communicate results.
Who Supermetrics Is Perfect For
- 📊 Digital marketers burning out on Excel exports
- 📈 Agencies juggling dozens of client accounts
- 🧠 Data-driven teams who want real-time insights
- 🚀 SMBs scaling their reporting without adding staff
If you’re still pulling performance data manually, you’re essentially driving a car in reverse. Supermetrics lets you see the full picture and stay agile.
Supermetrics Pricing Breakdown
Here’s how pricing works with Supermetrics—they price by the data destination (Google Sheets, BigQuery, Looker Studio, etc.). That way, you only pay for what you actually use.
- Starter Plan: $37/month — 1 user, 3 sources, weekly refresh
- Growth Plan: $199/month — 2 users, 7 sources, daily refresh
- Pro Plan: $499/month — 3 users, 10 sources, hourly refresh
- Custom Business: Custom pricing — tailored features
If you’re curious, they offer a 14-day free trial. No credit card necessary.
How Supermetrics Stacks Up Against the Competition
While Supermetrics is built for marketers, Fivetran and Windsor.ai take a different approach. From my experience:
- Fivetran: Great for technical ETL processing, but complicated and pricey at $500/month—and requires dev support.
- Windsor.ai: Cheaper at $19/month, more connectors, but lacks Supermetrics’ marketing-centric design.
Supermetrics wins in ease of use and marketing focus. Plus it’s trusted by 700k+ professionals worldwide, including Google, Dyson, and Shopify teams.
What Actual Users Are Saying
- ⭐️⭐️⭐️⭐️⭐️ “Supermetrics makes reporting a breeze for our eCommerce team!” – Trustpilot
- ⭐️⭐️⭐️⭐️☆ “Great for automating reports, but yes, connectors can get pricey.” – G2
- ⭐️⭐️⭐️⭐️☆ “Must-have for Looker Studio dashboards.” – Reddit Marketing Thread
Source: Supermetrics product page, G2 and Trustpilot reviews, public Reddit threads.
The Honest Pros and Cons
✅ Pros:
- Saves hours every week
- Easy setup with no coding required
- Works with spreadsheets, BI tools, and data warehouses
- Built for marketing teams—no dev team needed
🔻 Cons:
- Can get pricey if you need multiple connectors
- UI isn’t the flashiest—but it works
- May be overkill for very small teams with light data requirements
Don’t Take My Word For It — See It In Action
Still on the fence? The easiest way to know if it’s worth it is to try the free 14-day trial. I recommend connecting your ad platforms, running a quick report into Google Sheets, and seeing how much faster your reporting becomes. No strings attached.
Final Thoughts: The Reporting Tool Marketers Deserve
If you’re tired of juggling metrics across platforms, updating client decks manually, or explaining why this week’s ROAS looks wrong—Supermetrics could be the answer you’ve been waiting for. It’s efficient, powerful, and made with actual marketers in mind.
Whether you’re an agency handling multiple clients or a startup scaling fast, the ability to automate reporting without a technical team is a serious game-changer. The ROI is in the time saved and the decisions made faster thanks to better data.
My advice? Don’t wait to try it. Let Supermetrics simplify your workflow and supercharge your analytics game.
📝 Cited Reference: “Supermetrics Connectors Overview,” Supermetrics.com — Link