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Are you struggling with manual data extraction from multiple marketing platforms? SuperMetrics might be the perfect solution for you! In this in-depth review, we’ll explore its features, pricing, pros and cons, and how it compares to competitors like Windsor.ai and Fivetran.
What is SuperMetrics?
SuperMetrics is a powerful data integration and reporting tool designed specifically for marketers, agencies, and businesses. By automating the process of pulling data from multiple sources into a centralized dashboard, it helps teams save countless hours on reporting and data analysis.
Eliminates manual data extraction from various marketing platforms- Automates data transfers, ensuring updated reports with no human errors
- Flexible integration with 176+ data sources
- Supports Google Sheets, Looker Studio, Excel, and data warehouses
176+ Data Source Connectors
SuperMetrics integrates seamlessly with major platforms like Google Ads, Facebook Ads, HubSpot, LinkedIn, and more. This eliminates the need for manual data gathering and ensures data-driven decision-making.
Automated Data Transfers
Stop exporting and importing CSV files! SuperMetrics lets you schedule automatic data updates so your reports are always current.
Users can design reports tailored to their unique needs and track key metrics in real-time. Whether it’s PPC performance or SEO trends, you can create custom dashboards and generate actionable insights.
Multiple Destinations
Unlike other tools, SuperMetrics allows flexibility in where your data is stored and analyzed. Connect with Google Sheets, Looker Studio, Excel, and databases like BigQuery to fit your workflow.
SuperMetrics offers several pricing tiers based on your preferred data destination:
Looker Studio Integration
Single Connector – €39/month- Essential – €99/month
- Core – €199/month
- Super – €499/month
- Enterprise – Custom pricing
Google Sheets/Excel Integration
- Starter – €29/month
- Growth – €159/month
- Pro – €399/month
- Enterprise – Custom pricing
Good News: SuperMetrics offers a 14-day free trial so you can test it risk-free!
SuperMetrics vs. Competitors (Comparison Table)
Is SuperMetrics the best solution for marketing data automation? Let’s compare it to two major competitors: Windsor.ai and Fivetran.
| Feature | SuperMetrics | Windsor.ai | Fivetran |
|---|---|---|---|
| Yes |
Yes |
Yes |
|
| Pricing (Starting) | €29/month | $19/month | $500/month |
| Ease of Use | Intermediate | Easy | Advanced |
| Integrations | 176+ connectors | 325+ connectors | 661+ connectors |
| Best For | Marketers, Agencies | SMBs, Marketers | Large Enterprises |
| Automated Data Transfers | Yes |
Yes |
Yes |
| Yes |
Yes |
 No |
Verdict: SuperMetrics is ideal for marketers and agencies looking for data automation. However, Windsor.ai offers a cheaper entry-level option, while Fivetran is best suited for enterprises with advanced needs.
Real Customer Reviews – What Users Are Saying
| Review Source | User Feedback | Rating |
|---|---|---|
 G2 |
“Supermetrics is a great tool for pulling data from multiple sources into one place. Saves so much time!” | |
| G2 |
“The pricing can be a bit steep, especially when you need multiple connectors.” | ☆☆ |
| Reddit Review | “Supermetrics is great for reporting but gets expensive as you scale.” | ☆ |
User comments suggest:
- Amazing tool for marketing reporting
- Pricing can be a concern if you need multiple connections
Pros:
Time-saving automation – No more manual data pulling- Wide range of integrations – Connects with 176+ platforms
- Works with Google Sheets, Looker Studio, Excel, and databases
- Customizable dashboards for detailed reporting
Cons:
- Pricing can be expensive if you need multiple connectors
- Occasional data discrepancies reported by users
- Technical learning curve for advanced features
Final Verdict: Is SuperMetrics Worth It?
Maybe Not – If You Need a Budget-Friendly Option with More Integrations
If you’re a marketer, agency, or business owner, SuperMetrics will save you hours of manual work and help generate reliable reports effortlessly. While the pricing might seem high, the time savings and automation capabilities make it worth the investment.
Ready to Try SuperMetrics?
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